Modernising Marketing at Scale

Ethos Datum is the research and benchmarking practice of Ethos, a brand experience agency.

Ethos Datum is the research and benchmarking practice of Ethos, a brand experience agency.

We track how brands actually perform across content, social, activations and customer experience, then turn that into sector benchmarks that marketing leaders can measure themselves against. The numbers come from our own monitoring and from the work we do with brands across the markets we operate in, refreshed every quarter.

We share these benchmarks openly with the people who can use them. If you lead marketing or brand in one of the sectors we cover, we’ll send you where your category stands and, if it’s useful, walk you through where you sit within it. No pitch attached; the data is the point.